Salma Hayek wants Latino-themed English language films, it is about time!

September 7th, 2007 · 4 Comments

Last week I found this article about Salma Hayek’s plan with her production partner to start a mini-studio catering to the Latino audience. They want to make English language films with Latino actors and cultural references. It is about time! Too often, we Latinos are portrayed negatively and narrowly in film. I think it is time for film makers to branch out and include us in a variety of English speaking roles. When I see Latinos portraying maids, coke dealers, gangsters, and illegal immigrants, I have a hard time identifying with the roles. But then again, I have had the unique experience of growing up around strong, professional Latino role models.

As the Latino population ages, they speak much less Spanish. Among the US born children of Mexican immigrants, English is the dominant language spoken at home. Conversion to English as the dominant language is usually complete by the third generation, and a minority of fourth generation Latinos speak Spanish fluently. Added to the English dominance, Latinos are now considered part of the mainstream by Nielson media research. These stats certainly reveal that the market is there for English language Latino themed films. There is also evidence suggesting that we favor the adoption of English to become part of American society. Hopefully, Salma is successful in this effort to expand the Latino film genre. I like her, and I know that she is going to be a very busy woman with this new goal and her new baby. Sometimes motherhood expands a woman’s multi-tasking capabilities. I am optimistic that she will tackle these endeavors with passion and creativity.

Salma Hayek

Tags: English language · Media

4 responses so far ↓

  • 1 Alan Loya // Sep 10, 2007 at 1:32 pm

    I agree wholeheartedly. We are only portrayed negatively, or we are entirely absent from films altogether. I wrote a film recently, that portrays us positively. I enjoyed it. But that is another matter.
    I watched a comedy-satire recently, albeit a slapstick one, in the typical genre of American goof-off slapsticks–but it actually had a solid message about how Americans are becoming less educated and inquisitive (another issue). But I noticed that Many of the persons in the futuristic-dumb-America were Latino and Black, far more than are present in typical films. That was pretty insulting. There was Latino-music present during a Presidential parade and the President was African-American. It was, quite sadly, a satire about how Americans devalue other races, however accidentally.

    Alan Loya, Teacher

  • 2 Bearguez // Sep 11, 2007 at 1:49 am

    I will only go see Latino-themed English language films, if the audience viewing the film agrees to have all their cellular phones confiscated prior to the showing of the film, leave their five year old and under children at home, and agree to stop talking to the characters in the film and the relatives sitting right next to them during the film.

  • 3 EYES OF TEXAS // Oct 19, 2007 at 2:42 pm

    I would watch any movie with Salma in it, even if she was speaking Zulu. But since I don’t go to movies, for the same reasons stated above, I’ll have to wait for the DVD. She’s hot and brilliant.

  • 4 YolandaR // Sep 1, 2008 at 11:22 pm

    Hurrah for Selma. I will support her movies. Everytime Hollywood makes a Latino-themed movie its a salsa movie. Those I avoid along with the African American boys in the hoodie dancing their way out of jail movies too. Brava Selma!

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