Let this be a lesson to all aspiring Latino politicians, especially the younger ones. Please, please, please don’t drink and drive! If you are going to drink, use a designated driver or set aside some cash for a cab. Political opponents will dig through everything to discredit you, and most all of us don’t have wealth like the Bushes, Kennedys, or Gores to make these indiscretions disappear or seem like minor mistakes.
Jeremy Baca, Congressman Joe Baca’s son, is finding that his past offenses are haunting him in his current run for the city council in Colton, California. Yes, a run for Colton City Council, a small blighted community of about 47,000 outside of San Bernardino, CA — you would think that maybe Jeremy could skate by without criticisms for his prior arrests as it might give him more street credibility, but that doesn’t seem to be the case. Check out the latest mailer that Joe Baca’s kid is having to confront.
Jeremy Baca told the The Press-Enterprise, “When you’re campaigning, you should talk about your own merits. When you’re knocking on a door, talking to a resident or sending out a piece of mail … I sent out mailers talking about my vision for Colton — taking care of the graffiti problem, bringing in senior housing, public safety. None of my mailers have mentioned my opponents.” That’s fine and dandy, but negative campaigning is effective.
Last year, Jeremy Baca ran for the Colton City Council and only earned 25% of the vote. I did a Google search for him trying to figure out what he does for a living, and I found this article that says he works in public relations. It also looks like he has an empty Linked-In profile, calling himself the CEO of NJB Associates. Who wants to be that the N in NJB stands for his sister Natalie? The JB could easily be Jeremy or either of the Joe Bacas. For me, the troubling thing about Jeremy Baca’s arrest record is that these indiscretions occurred when he was in his 30s. He’s a little old for these kinds of run ins with the law, and he needs to remember that the voting public is less forgiving of mistakes made by non-whites.