VivirLatino has a pretty good post up summing up how I feel about the whole CNN Latino in America series and Lou Dobbs hypocrisy.
America’s Voice, a more reasonable immigration reform group (or to borrow the words of Jack Turner from Jack & Jill Politics, “pro-sanity-in-immigration-reform group”), has raised enough money to air this ad on CNN during the Latino in America series next week. Well, CNN decided not to air the ad, turning down the $16,000 it costs to run it.
I’m more than happy to show you what CNN doesn’t want its Latino in America viewers to see.
The part of Maegan’s blog post that I could have just as well written myself (meaning that I agree 100% with her) is this:
“The plan was to pay the $16,000 it cost to place the ad during CNN’s Latino in America Series next week. Claro the show will be surrounded by Spanglish ads urging you to buy from Walmart with it’s horrible treatment of workers and eat McDonald’s with it’s horrible treatment of animals and your body. But air an ad that has something to say and is trying to sell a message of truth? Not CNN. They rejected America’s Voice money and ad.
I don’t have cable so I don’t watch CNN and I had no intention of watching the series, Latino in America.”
To expound upon that point further, I think that Latinos should reconsider the role of television in their lives. Imagine what could be accomplished if we tuned out this noisy, unrepresentative medium altogether and instead focused on reading to our children, watching film, and becoming more physically active.
I often read about educational attainment and cognitive development, and one common theme in lower income households is the ever-present television. The tube has become a pacifier for moody children, a babysitter for busy parents trying to take care of household chores, and is a poor source of information in general. And Spanish language television isn’t doing us any favors either with its gender-degrading, Euro-centric themes. I mean, how many booty shaking women does it take to sell a car? Even Guanabee, a snarky Latino pop culture blog, admits that Univision is “Home Of News Anchors In Bustiers.”
The people at Screen Time Awareness have a pretty good fact sheet up about how much television Americans are watching. This fact is pretty appalling: “The average American watches 4 hours and 35 minutes of television each day.”
My hope is that with enough Latino bloggers pointing out the blatant hypocrisy of CNN and some of these other networks’ terrible programming, we can have a debate about the role of television in our lives in general.