The problem with engaging in mariachi and taco politics is that sometimes it can be turned against you. Back in the fall, Meg Whitman’s campaign released the following cheesy youtube with the mariachi playing La Negra in a Mexican restaurant in El Monte:
Whitman addressed how the Republican Party has not done enough to reach out to Latinos and that she was working hard to involve Latinos in her campaign. Well, that’s fine and dandy, but it looks like Whitman hasn’t been including Latinos in her circle especially when she had a chance to hire them in the management of eBay when she was CEO. Now some may say that there aren’t enough qualified Latinos to work at a large technology company like eBay, but while our numbers in the technology and science fields may be small, Latino technology and management professionals do exist, especially in a state like California. An independent expenditure ad came out this week playing up Meg Whitman’s diversity and job creation for Latinos while she was at eBay, and I thought that it was a clever use of old mariachi that is typically used to pander to our community:
What are your thoughts? Could Whitman have found one or two Latino managers while at eBay or is her new foundlove for LA-TEE-NOZ just a campaign gimmick?