A recent USC/LA Times poll shows that California Gubernatorial Candidate Jerry Brown is leading his Republican opponent Meg Whitman by 13 points among likely voters and by 36 points for Latino voters. Furthermore, amongst Latinos, Whitman’s unfavorable rating has gone from 34 to 52 percent. Analysts attribute the recent drop in support to the housemaid fiasco and Whitman’s response in the Fresno debate about the DREAM Act, which would give a pathway to citizenship for deserving undocumented youth.
These numbers show that there is a distrust within the Latino community of Meg Whitman and that the community wasn’t entirely sold on her clever ads, and whatever credibility she had built started to slip with the revelations of how she handled the undocumented housekeeper issue. Really, politics is personal, and with only a fraction of the investment that Whitman has made in flashy ads, Jerry Brown has pulled safely ahead with the Latino electorate. To my knowledge, only this SEIU ad is airing in Spanish in support of Jerry Brown, and in my view, it’s not nearly as polished as the ads Meg Whitman has aired in Spanish:
For me, the irony regarding the SEIU ad is that Cesar Chavez was not an advocate for the undocumented, but issue organizations and labor like to use his image. And I find his niece’s Spanish to be very scripted. Not a great ad, but it’s a small drop in the bucket compared to what Whitman has unveiled in her media blitz.