Lalo Alcaraz caught my attention this evening when he tweeted this poster. With Meg Whitman falling behind in the polls and her lackluster show of Latino support in recent weeks, Jerry Brown does seem poised to capture the majority of the Latino vote in tomorrow’s election for the governorship.
I thought that this image was creative and rather funny. There is definitely a play on the irony of the Democratic gubernatorial candidate’s name, his strong Latino support, and a segment of our community’s penchant for Old English script, bandanas, and flannels. I see the humor in this, but I know that some who react without processing might find this poster offensive. So I asked Alcaraz to tell me why he created this “Brown Pride” poster, and this is what he had to say:
“I thought it would be fun to do an “Obama is my Homeboy”-type image with Jerry’s last name prime for the punnin’, so I went for it today. I’d been tweeting “BROWN PRIDE INSIDE” and other “Brown” (insert Chicano Power type gag here) jokes for a couple of weeks, then realized time was running out for a funny Brown campaign poster. I had done plenty anti-Meg Whitman railing, so I thought I’d have some fun. And I am the guy behind the VIVA OBAMA campaign poster, Obama as Zapata, so it somehow flowed…
…Criticism doesn’t faze me most of the time, but when some irony deficient Latinos plain miss the humor in something I do, and proceed to accuse me of harboring viewpoints I clearly don’t have, it bums me out. For the record, I’m not promoting gang violence, I was actually a “baby cholo” when I was a teen, and this poster is just a GOTV motivator and I think it looks pretty damn cool, despite Jerry’s mad dog stare! As the kids say…”
If you dig this poster, please do check out Lalo Alcaraz’s website. He’s taking pre-orders for his 2011 cartoon calendar. He will also be selling these posters in person tomorrow at the Self Help Graphic’s Day of the Dead Event at the East Los Angeles Civic Center from 5pm-10pm.