November 2 could be “Brown Pride” Day

November 1st, 2010 · 9 Comments

Lalo Alcaraz caught my attention this evening when he tweeted this poster. With Meg Whitman falling behind in the polls and her lackluster show of Latino support in recent weeks, Jerry Brown does seem poised to capture the majority of the Latino vote in tomorrow’s election for the governorship.

I thought that this image was creative and rather funny. There is definitely a play on the irony of the Democratic gubernatorial candidate’s name, his strong Latino support, and a segment of our community’s penchant for Old English script, bandanas, and flannels. I see the humor in this, but I know that some who react without processing might find this poster offensive. So I asked Alcaraz to tell me why he created this “Brown Pride” poster, and this is what he had to say:

“I thought it would be fun to do an “Obama is my Homeboy”-type image with Jerry’s last name prime for the punnin’, so I went for it today. I’d been tweeting “BROWN PRIDE INSIDE” and other “Brown” (insert Chicano Power type gag here) jokes for a couple of weeks, then realized time was running out for a funny Brown campaign poster. I had done plenty anti-Meg Whitman railing, so I thought I’d have some fun. And I am the guy behind the VIVA OBAMA campaign poster, Obama as Zapata, so it somehow flowed…

…Criticism doesn’t faze me most of the time, but when some irony deficient Latinos plain miss the humor in something I do, and proceed to accuse me of harboring viewpoints I clearly don’t have, it bums me out. For the record, I’m not promoting gang violence, I was actually a “baby cholo” when I was a teen, and this poster is just a GOTV motivator and I think it looks pretty damn cool, despite Jerry’s mad dog stare! As the kids say…”

If you dig this poster, please do check out Lalo Alcaraz’s website. He’s taking pre-orders for his 2011 cartoon calendar. He will also be selling these posters in person tomorrow at the Self Help Graphic’s Day of the Dead Event at the East Los Angeles Civic Center from 5pm-10pm.

Tags: Voting Rights · voting trends

9 responses so far ↓

  • 1 Tweets that mention November 2 could be “Brown Pride” Day -- // Nov 1, 2010 at 10:57 pm

    […] This post was mentioned on Twitter by LatinoPolitics and Lalo Alcaraz, Alltop LATISM. Alltop LATISM said: RT @LatinoPolitics: Nov 2 couldB “Brown Pride” Day in CA @laloalcaraz @JerryBrown2010 #CAgov… […]

  • 2 Chicano future tense // Nov 2, 2010 at 8:42 am

    I’d like to express a contrary opinion about this article and opinion which I believe many other Latinos share..

    These posters..What a sad joke…

    ” obama is my home boy”
    jerry brown “Brown Pride”

    That’s funny..most of the gente I know in the Latino community don’t go around wearing old school style bandanas anymore,maybe with the exception of a few really dumb ass gangbangers who are stupid enough to walk around making themselves walking targets for other gangbangin morons…

    I for one really resent these childish caricatures of Latinos as gangbangers.The vast majority of Latinos don’t go around looking like that fool in the poster.All this does is to reinforce and feed right into racist sterotypes of Latinos as a bunch of damn gangbangin criminals.

    As for “Obama is my home boy”..I suggest the the artist should go around and ask the shattered familias of deported undocumented Mexicanos what they think of the “home boy” who as president succeeded in deporting Mexicanos in record skyrocketing numbers,hunting them down in mass raids like animals..he should ask them what they think of Obama’s guanatamo rendition style imprisoning of Mexicanos in an american ” Gulag” of hidden secret dangerous private prisons,stripping them of their human dignity and rights,applying terrorizing laws and tactics taken directly from fascist wannabees Patriot Act I & II ,Homeland Security.

    Obama ain’t no homeboy!
    Jerry Brown ain’t got shit to do with so-called “brown pride” !

    It seems to me,some Latinos really need to grow up and get beyond having and glorifying ignorant backwards mentality- of creating childish infantile caricatures and self-destructive racist stereotypes of their own people.

    as for-
    “Obama is my homeboy”?
    Jerry Brown “Brown Pride”?

    Honestly,I don’t think this type of art is neither funny or artistic..that’s my personal opinion..

    IMHO…pure silliness…

  • 3 webmaster // Nov 2, 2010 at 9:14 am


    I think that there is an element of satire here. Some may even find this poster offensive to Jerry Brown… because Jerry doesn’t dress like a homie.

    That being said, many in our community caricature themselves like this already with “Brown Pride” t-shirts in Old English script, etc. What is wrong with just being proud of who you are and leading a productive life? I don’t necessarily see the point in expressing “brown pride” whatever that may be as some already do…with t-shirts, tattoos, etc.

    For the record, I’m not necessarily a fan of everything Lalo Alcaraz does in cartoon, but this particular poster did make me laugh. If people in our community did not represent themselves like this, then I think he would find another way of making a political statement using another image…

  • 4 Anna // Nov 2, 2010 at 9:48 am

    Re: “If people in our community did not represent themselves like this, then I think he would find another way of making a political statement using another image”

    Nonsense. He chose this image because he thinks it’s cool, and you’re promoting it for the same reason.

  • 5 webmaster // Nov 2, 2010 at 1:12 pm

    “He chose this image because he thinks it’s cool, and you’re promoting it for the same reason.”

    Nope. I thought it was funny. Actually, Alcaraz told me that the East LA campaign office was requesting these posters. This poster is going to resonate with some people.

    While I may not dress like a chola, there are plenty of people who do, and even older men and women who dress that way as well. It isn’t something that is confined to the youth. The reality is that there is a cholo subculture in California…whether you agree with it or participate in it is another matter entirely.

  • 6 WhatThe.. // Nov 2, 2010 at 2:53 pm

    I think Latinos just need to get educated and grow up…

  • 7 Anna // Nov 2, 2010 at 3:57 pm

    To webmaster: So why cater to it? Why promote this stupidity? People need to get their noses out of the gutter.

  • 8 webmaster // Nov 2, 2010 at 5:56 pm


    This is satirical…not meant to be taken literally.

    Our complaining about cholos and their dress isn’t going to change “this stupidity”, and this poster certainly isn’t. This type of dress and mentality is something that people have to want to change and move away from. I suspect that when people in our community move away from Lowrider shows, tattooing our names in Old English lettering on our backs and arms, etc. that people like Alcaraz will quit making posters like this.

    And in many ways, Alcaraz has succeeded in his art… he has produced a reaction (could be laughter, anger, sadness, etc)…some artists don’t even produce that…

  • 9 Jose Arevalo // Nov 10, 2010 at 6:33 pm

    Harry Ried.. Harry Ried , you are welcomed!
    We saved you from going into retirement.

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