“[W]e are competing for the moment in order to earn and maintain a semblance of relevance,” Brian Solis writes. “For businesses struggling to gain traction through Likes, RT’s, comments, clicks, friend and follower counts, the moment for which we compete, never really comes. It is perpetual.”
Competing for relevance is a good way to put it. I’d always described it as competing for the human attention span. Solis’ description more concise. It seems all media production can be reduced to just that: competing for relevance. Generally, it seems all human ego can be reduced to this principle.
Self-publishing online allows us to amplify our voice with the lowest-ever barriers for entry into into a global mediasphere. According to the latest available data published by InternetWorldStats, there are currently 1,966,514,816. This figure constitutes approximately 28.7% of the world’s population. Excepting the limitations of the censored Web in some parts of the world, businesses and individuals are competing for relevance.
On that note, the web just got a little less restricted today in Iran where there are now three new Google tools competing for relevance in Iranian cyberculture.
“The citizens of Iran will be able to download three Google products,” said Scott Rubin, Google’s director of public policy and communications strategy: “Google Chrome, which is our browser, Picasa, which is our photo-sharing software, and Google Earth, which provides users a 3-D way to scan and world, and users can add their own layers to earth to create their own version about what they want to share with people about the world where they live.”
Chrome is a web browser. Picasa a photo-editing & sharing software. Google Earth is “a 3-D way to scan and world [in which] users can add their own layers to earth to create their own version about what they want to share with people about the world where they live.” All three are free downloads made possible through “narrow trade licenses” to the U.S. State Department, VOA News reports.
The “narrow trade licenses” interest me most here. If we can compete for relevance with American-made online products in Iran, why can’t we do the same in Cuba? What legal obstacles stand in the way? Do there exist “narrow trade licenses” for our embargoed island neighbor? Finaly, would the Cuban-American lobby scuttle another effort to sensibly pursue U.S. foreign affairs?