The corporate sponsorship of Latino civic organizations has been covered before on this site. Specifically, beer company sponsorships are popular with the traditional Latino organizations. A few years back, I even wrote about how the beer companies are so invested in cultural holidays such as Cinco de Mayo.
Well, this time the United Farm Workers in celebrating its 50th anniversary a few weeks ago chose to prominently feature the Budweiser logo beneath its iconic black eagle. I wrote about that decision here. And a few other folks had taken notice as well and asked the famed labor union why it do such a thing, especially in light of the company’s connection to the McCains (John McCain’s wife specifically — McCain had been supportive of SB 1070). To my knowledge, the UFW hasn’t commented yet, but we can all assume that they wanted the beer money to help host the 50th anniversary festivities.
Just today, I caught this clip on NBCLatino from Lalo Alcaraz. Check it out and let us know what you think. Should we care that big corporations are as involved in our unions and civil rights organizations as they are in other aspects of our lives or does Alcaraz have a point that we should all be dipping into our pockets to pitch in to support the UFW?