The corporate sponsorship of Latino civic organizations has been covered before on this site. Specifically, beer company sponsorships are popular with the traditional Latino organizations. A few years back, I even wrote about how the beer companies are so invested in cultural holidays such as Cinco de Mayo. Well, this time the United Farm Workers […]

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A few years ago I wrote this post, which I still think is pretty relevant today. But I did want to share this article with about what the gente in San Francisco are doing to commemorate 5 de Mayo this week: “Move over, margaritas: Healthy family fun is the focus at this Saturday’s seventh annual […]

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By Dr. David Bearman Barack Obama is trying my patience. Don’t get me wrong, I still believe he inherited a mess from George Bush and is doing the best he can to turn the ship of state around.  However allowing his Attorney General Eric Holder to come out against California’s Prop 19 is not only […]

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Every year right before 5 de Mayo, I find that I cannot turn on the radio without hearing about a celebration at a local club or bar, where people will be getting on their drinko for the cinco. Last year, I wrote a blog post about my experiences with this holiday as pertaining to some […]

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PBS’ American Experience series will broadcast on February 23 a compelling, yet largely unknown segment of Latino history. This one hour show will focus on the landmark case, Hernandez vs Texas decided by the US Supreme Court. The high court’s ruling on May 3, 1954 included a new trial for the Mexican-American defendant. This trial […]

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Let this be a lesson to all aspiring Latino politicians, especially the younger ones. Please, please, please don’t drink and drive! If you are going to drink, use a designated driver or set aside some cash for a cab. Political opponents will dig through everything to discredit you, and most all of us don’t have […]

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There’s a new slate of ads for Corona Beer targetting Latinos all over the U.S. The tagline is “Nuestro Orgullo. Nuestra Cerveza.” Alcohol advertisers have notoriously targetted minority populations to push their product. In fact, minority children are bombarded with messages from the alcohol industry at a very young age. When you drive through Latino […]

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